LHINC is a global strategic partnerships studio focused on growth through collaboration.
We connect brands to culturally aligned partners, platforms, and ecosystems to generate revenue, relevance, and long term brand value.
We specialize in partnership led expansion across collaborations, licensing, and business development.
Strategic Partnerships
Collaborations
Business Development
Brand Advisory
Licensing & Extensions
Lana Hansen is the Founder and CEO of LHINC (pronounced “Link”), a strategic growth and brand partnerships agency working across fashion and lifestyle.
She has held leadership roles including President of Merlette, Chief Growth Officer at ban.do, Global Partnerships Lead at Aimé Leon Dore, and Vice President of Sales & Marketing at S’well, with earlier experience at IMG Fashion Week and Ksubi.
A seasoned growth strategist and connector, Lana builds revenue driven partnerships at the intersection of retail, culture, and modern distribution, integrating creator led initiatives, content strategy, and social commerce to expand brand reach and relevance.
Based in Williamsburg, Brooklyn, she works with clients globally.
“Lana has been a true pleasure to work with. She's strategic, thoughtful, and takes the time to understand the brands she works with. I have been particularly impressed with her knowledge of the luxury fashion industry and the opportunities for our brand. I look forward to a continued successful partnership with Lana and her company!”
Wen Zhou,
CEO & Co-Founder
“Lana is a client’s ideal business development manager. Not only does she work tirelessly to meet and exceed expectations, but she is open and transparent during the entire process, so there are no unexpected surprises. During the time I spent working with Lana, her leadership and relationship management with key strategic business partners helped us take Starbucks Asia Pacific partnership strategy to an exciting new level. She is a pleasure to work with and an amazing sounding board, I highly recommend working with her.”
Natalie Berger,
Sr. Manager at
Starbucks Asia Pacific
“Lana is a terrific strategist and business developer. We have collaborated together over the past six years, and I have always found Lana to be creative, proactive, solution orientated and extremely easy to work with. She has a great understanding of the market and proven track record of delivering strong results, which has led to Sephora becoming a client. Quite frankly, she gets a 5* review.”
Jessica Stacey,
VP PR & Store Marketing
“Lana Hansen is a tremendous professional. She knows her clients and is fast, efficient, and resourceful. Lana provided spot on advice and direction very effectively.”
Peggy Eskenasi,
President
“I had the pleasure of working with Lana for two years. During this time, I was able to experience her ability to see the potential for a brand with a retail partner, and build the brand's presence in a store. Lana understands the retail landscape well, and I would recommend her as a great partner for retailers and wholesalers looking to build brands, while working with someone that understands all sides of the business.”
Tanner Moxcey,
Director of Digital Merchandising - Accessories, Beauty & Home
“Lana is a not only a true professional, she is a visionary, strategist, and makes things happen. Her knowledge of the industry and her opportunistic attitude is just what we needed at DVF, and she’s an incredible creative talent.”
Sandra Campos,
CEO
“I worked with Lana for some branded merch and the experience was fantastic. She provided lots of options as I had something very specific in mind. Everything was clearly explained, and having her bridge the gap between the technical specs from the printers and the final output was extremely helpful. The products came out incredible! I would recommend working with her and hope to again.”
Thomas Walker,
Global Growth
“Lana has been invaluable to us as we focus on building brand awareness and customer acquisition as a young brand in North America. Her creativity and ability to understand ba&sh’s core mission, while delivering outstanding results have led us to further partnerships that will continue to move the needle. Her entrepreneurial spirit and hands-on approach sets her apart from other agencies. I highly recommend Lana and LHINC agency!”
Desiree Thomas,
CEO, North America
“Lana & the team at LHINC were a dream to work with. From day one, they took care of every detail we needed to bring the Flight Planner to life with painstaking detail. Their communication was amazing and they fulfilled on everything we needed to make the launch a success. I highly recommend Lana!”
Sophia Amoruso,
Founder
